Tag: public relations
-
SEO in 2018: What You Need to Know
For anyone who’s been exposed to the world of SEO, you know just how complex the strategies can be and how quickly the industry can change. With hundreds of ranking factors impacting how your site performs it can be a challenge to keep up with the latest SEO trends. That’s why this week we’ve decided…
-
Media Roundup: January 2018
We’re kicking off 2018 with a look at the media buzz surrounding some of our clients. In a digital world, media attention is currency and at On Q we help our clients earn it. Here is On Q’s January media roundup: Condos.ca In mid January, Condos.ca, an online real estate resource, released a study about…
-
Marketing to Millennials
Some people might poke fun at them but when it comes to marketing to millennials, the joke’s on you. After all, a generation that spans over nearly two decades, has some serious buying power. It’s plain and simple, millennials make up one of the most lucrative markets. In fact, Gen Y is at the top…
-
Meet On Q: 10 questions with Keren Daich
Explain what you do at On Q Communications. As a Public Relations Intern, my roles differ on a daily basis. One day I can be putting together a pitch to send out to journalists and the next day I can be putting together a social media content calendar for a client. Essentially, I am a…
-
Create a coveted photobank with these three tips
The old adage, ’a picture is worth a thousand words’ rings especially true in a digital era. Photos are a huge part of what makes up content for social feeds. Images can easily evoke emotion, create a narrative and encourage followers to take action. In many cases, photos are the primary mode of communication, and…
-
A look back at three memorable 2017 PR campaigns
Exciting things are coming to On Q Communications in 2018. Before we look to the year ahead, we wanted to take a glance back at some of our favourite PR campaigns of 2017. From food, to exercise, to community, 2017 was a year that allowed our team members to stretch their abilities and imagination, as…
-
Three Farmers Joins The On Q Family: Welcome Aboard!
The healthy snack industry is booming in Canada and On Q Communications is thrilled to be working with Canadian healthy snack innovators, Three Farmers and their Roasted Chickpea and Pea Pop snacks. Three Farmers was founded in 2011 by three neighbouring Saskatchewan farmers who discovered the health benefits of the ancient oilseed, Camelina. Their first…
-
Daily hashtags for social media marketing
If you’re reading this blog, we bet you already understand the value of social media marketing, but one area that is often overlooked is proper hashtagging. If you’re not taking advantage of popular hashtags each day of the week, you’re missing out on some great opportunities to gain exposure for your content. In this post…
-
Day in the life of a media relations manager
The life of a media relations manager at a bustling communications agency is one that cannot be defined by a day to day schedule – it is ever changing! One day you can be planning an event, the next you’re writing news releases for clients, or like I did recently, you’re attending a tv segment…
-
What is media training and why does a company need it?
Picture this – you have secured an interview with the media for a segment on a talk show, you are on set and are ready to speak about your company. You walk confidently on set, sit down and then the lights hit you, the camera starts rolling and the stage fright starts to set in.…