Category: Public Relations
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How to Launch a Beauty Brand
Formulating your mass market launch is the most important step. Using your lingo, from pitch to placement, we’ll help you launch your beauty brand successfully! #1: The Primer Find your niche To stand out among the flood of beauty products on the market, you need be able to bring your brand to the forefront with a…
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The best public relations and advertising films
Are we marketers? Are we advertisers? Are we bloggers? Truthfully, public relations professionals wear a few different hats and since a picture says a million words, we’ve compiled a list of our favourite movies that help us describe what exactly PR is. With the upcoming Toronto International Film Festival, we couldn’t think of a better…
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Digital detox: Where to escape near Toronto
In this day and age, it is easy to get lost online. Whether you’re a PR Professional always on the go, or just a busy 20th century personnel constantly checking in on social media, much our life tends to take place online. As the summer heats up, we’re encouraging you to take full advantage of…
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Public Relations Agencies in Toronto: Finding the right one for your brand
So you’re ready to take your brand to the next level. Congratulations! The next step sounds easy, just choose a random PR agency and hire them, right? The truth is, choosing an agency is anything but easy. It’s a task that requires you to find, vet and hire a group of people that will be…
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On Q’s co-founder Tanya Dodaro talks about the changing landscape of PR
Q: You started your career in broadcast – how did that experience influence your decision to open a successful PR and social media agency? A: My first interning opportunity in broadcast solidified my entrepreneurial drive and my determination to succeed. I was offered a 4am internship at CTV after my first year of a two…
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Social media mistakes on the Canadian campaign trail
Our politicians …scratch that…. NO politician is perfect. Even when one emerges with what appears to be a squeaky clean record of glorious extracurricular activities and trusted sat-on boards, something pops up that just makes our noses scrunch and our brows furrow. It happens. For some, the smudge in their history is worse than others…
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Tips to become the best public speaker
Jennifer Aniston. Ellen DeGeneres. Neil Patrick Harris. Jim Parsons. Kelly Ripa. What do all of these fine folks have in common (aside from showing up on your television screen on weekdays)? They’re all pretty darn good spokespeople! It’s not by chance that these individuals have made a living acting and now appear in front of…
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Ladies and gentlemen, step right up!
It’s that time of year again – take a walk through Liberty Village, a drive down Lake Shore Blvd, or get off the GO at Exhibition station and your nose will no doubt fill with the mouth-watering aroma of funnel cake, fresh pizza slices, and, is that….yep, a slight whiff of horse manure emanating from…
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Innovation today for growth tomorrow!
We’ve said it before and we’ll say it again: things are changing fast! We order pizza differently than we did before (phone call vs. app), we watch movies differently than we used to (thank you, Netflix!), we even take pictures differently than our ancestors (or our parents, for that matter – excuse us while…
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“Just one tweet and all this will be mine”
Tanya Dodaro, Co-founder and Managing Director Leslie Roberts, anchor at Global Television was suspended yesterday due to alleged ties with BuzzPR firm in Toronto. As an owner of On Q Communications, a PR firm in Toronto, this case brings to light what is suggested to be happening behind the scenes at several media outlets…