Category: Public Relations
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The Ins and Outs of a Successful Brand Launch
Congratulations! Your months and years of hard work are about to pay off because stuff’s about to get real! You’re finally ready to release your brand to the world and watch it take flight. But before you hit the green button too quickly, don’t forget to take a moment, or a few moments, to think…
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How to Create a Successful PR Plan in Six Steps
“If you fail to plan, plan to fail!’ It’s an oldie but goodie and totally relevant when it comes to PR. Whether yours is a multi million dollar corporation with headquarters in major cities around the world, or a one person shop in small town anywhere, everyone can benefit from a clear and concise PR…
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Day in the life of a media relations manager
The life of a media relations manager at a bustling communications agency is one that cannot be defined by a day to day schedule – it is ever changing! One day you can be planning an event, the next you’re writing news releases for clients, or like I did recently, you’re attending a tv segment…
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What is media training and why does a company need it?
Picture this – you have secured an interview with the media for a segment on a talk show, you are on set and are ready to speak about your company. You walk confidently on set, sit down and then the lights hit you, the camera starts rolling and the stage fright starts to set in.…
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Berczy Park Re-opens with a Bang (and a Bark!)
On June 28th, after two years of construction and revitalization, Berczy Park officially re-opened to the delight of the public – both two and four-legged. Dog lovers, community members, and Toronto media came out to witness the grand re-opening of Berczy Park and the unveiling of its whimsical new fountain. The 16-foot-wide, three-tier cast iron…
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Kiwi community flocks to North Shore Pie Co. on Free Pie Day
It was a kiwi-inspired day as hundreds gathered at North Shore Pie Co. for #FreePieDay. The New Zealand-inspired gourmet bakery celebrated the opening of a new retail location in Etobicoke at their Roncesvalles store with free pies, warming the hearts and tummies of Toronto! On Saturday, April 29th, over 700 Torontonians joined in on the…
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Tips to help you ace your next media interview
The silence that fills the studio is deafening. The glare of the overhead lights gets your head pounding. Soon, a bead of sweat trickles down your forehead. It’s just you and the host on stage and your gut clenches as the countdown begins. Your mind goes blank and before you know it, you are live…
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Four Toronto holiday events you don’t want to miss
December has finally rolled around, which means holiday shopping, holiday spirit and time off from work and school! Experience the most wonderful time of the year in the most wonderful ways right here is the 6ix with our #OnQ picks for the winter season. Saks Fifth Avenue Holidays Windows Contributed by Maria-Teresa, Account Executive [fusion_builder_container…
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The PR strategies you missed in 2016 U.S Elections
If you ask a voter if they were likely to vote for Hillary Clinton or Donald Trump, they would have probably taken a quick moment to think about policy, but what it really comes down to is how they feel about the candidate. They’ll be asking themselves questions like: Could I trust this candidate? Will…
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Should you hire a social media agency?
Knowing when to hire a social media firm can mean all the difference. We are all aware of the benefits that come along with having a stellar social media following. By now, most trend-worthy brands exist on social platforms and have a good handle of keeping things afloat but if you want to stand out,…