Category: #BrandsOnQ
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#BOQ: Small town roots create big city Da Lish
As a small-town farm girl, Melanie Cruickshank always felt a little out of place, “It’s so funny because growing up on a farm, I hated it. I’ve always been a city girl at heart.” Her love affair was with make-up and beauty, always striving to learn about the highest quality products on the market. But…
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#BOQ: Celebrity events launch NuVsio’s simple concept
Have you ever wondered how the other half lives? Have you looked at celebrities and questioned how they got to where they were and looked so good doing it? Dr. Elena Brei has used her scientific background and her own determination to create a luxury skin care line and celebrity favourite, NuVsio. Her creation of…
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#BrandsOnQ: How a lay off led to a pay off for The Ten Spot
Desperate times usually call for desperate measures, but for The Ten Spot’s founder Kristen Woods, desperate times created an award winning franchise. 10 years ago, Kristen Woods was laid off from her job as a graphic designer when the company she was working for dissolved. She had been there less than a year and it…
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#BrandsOnQ: Nona Vegan grows by remembering her roots
Unbenounced to a young Kailey Gilchrist, Nona Vegan has actually been in the works for generations. Inspired by her grandparent’s recipes and her parent’s drive, Kailey was born with huge aspirations. Entrepreneurship was in her genes, with her father, sister and brother all starting their own businesses, thus she always accepted that this would be…
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#BrandsOnQ: Focusing on locals allows Quinta Quinoa to flourish
“Be healthier today than you were yesterday.” Following the hardest battle of his life, this became the mantra of Quinta Quinoa founder Jamie Draves. In the early 2000s Jamie was diagnosed with idiopathic pancreatitis—a diagnosis that has no known cause, cure or treatment. After two surgeries and no answers, the specialists instructed Jamie to go…
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#BrandsOnQ: Dayna Lee Collection puts her heart in Instagram
“Her life changed the moment she let it.” – Dayna Lee Collection Based out of Toronto, the one-woman empire Dayna Lee Collection, started from an uplifting experience. After hitting the ultimate low point, Dayna Langlois started creating quotes to inspire herself to chase her dreams. Finding inspiration from her own life and the experiences she…
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#BrandsOnQ: Wisey’s Pies grows with Toronto Star feature
What does a Kiwi arborist do when his tree climbing days are over? Bake pies of course! At least that’s what Anthony Spinley did and having our office two doors down, we couldn’t be happier. Wisey’s Pies and Bakehouse is just shy of their two year anniversary and have already made a mark on Toronto…
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#BrandsOnQ: Ste Anne’s Spa allows media to ‘experience’ their brand
The goal of media relations is not only to obtain media hits, perhaps more importantly, successful media relations relies on building long term relationships with the key media players that share your audience. A great strategy for this is to give the media a chance to get up close and personal with your product or…
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#BrandsOnQ: Sloane Tea creates lasting online and offline partnerships
So you’ve got an exceptional brand and a superb strategy to gain exposure but the market is so saturated that it’s difficult to break through the surface and highlight your specific brand. Time to think outside of the box! A unique and effective PR strategy that can be applied in this case is to leverage…
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#BrandsOnQ: Prairie Girl Bakery shows off expertise through a new book
Whether you’re a fashion designer, a biologist, or a marketer, you know you’ve made it big when your peers look to you for guidance and direction. One of the greatest ways to alert your audience that you are an expert in a certain field is the show off your “know how” and what better way…