Category: All
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Meet On Q: 10 questions with Lisa Amos
As a fourth year York University Communication Studies student, Lisa chose to spend her summer expanding her knowledge in the communications industry. This passion is what lead her back to the 6ix, after spending the last year abroad, living in England and travelling Europe. With a background stemming from volunteering at the Communication Studies’ Students…
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Public Relations Agencies in Toronto: Finding the right one for your brand
So you’re ready to take your brand to the next level. Congratulations! The next step sounds easy, just choose a random PR agency and hire them, right? The truth is, choosing an agency is anything but easy. It’s a task that requires you to find, vet and hire a group of people that will be…
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Meet On Q: 10 questions with Maria-Teresa Andreacchi
Fashion, technology and travel. Combine those three words and you have our Account Manager Maria-Teresa. On top of giving us all the scoop on fashion’s latest trends, she brings years of digital web experience to our team. She has experience training financial corporations on how to leverage social media, strategizing top national social media campaigns,…
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#BrandsOnQ: Wisey’s Pies grows with Toronto Star feature
What does a Kiwi arborist do when his tree climbing days are over? Bake pies of course! At least that’s what Anthony Spinley did and having our office two doors down, we couldn’t be happier. Wisey’s Pies and Bakehouse is just shy of their two year anniversary and have already made a mark on Toronto…
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Meet On Q: 10 questions with Renata Cimpean
Renata Cimpean recently graduated from a postgraduate communications program at Centennial College, after completing her Bachelor’s at York University. With a background in English she has a passion for books and writing, which is certainly exercised in her daily work life. Growing up in Romania and always being surrounded by animals has given her an…
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Stolen data on LinkedIn? Yet another hack brings privacy issues to mind
Facebook, Twitter, LinkedIn, dating sites. It’s seems that just about anything is hackable these days. But most importantly, such breaches in security bring up ways in which users themselves can protect their accounts and their privacy. By changing certain settings on your social media accounts, you are limiting the amount of people that have access…
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#BrandsOnQ: Ste Anne’s Spa allows media to ‘experience’ their brand
The goal of media relations is not only to obtain media hits, perhaps more importantly, successful media relations relies on building long term relationships with the key media players that share your audience. A great strategy for this is to give the media a chance to get up close and personal with your product or…
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#BrandsOnQ: Sloane Tea creates lasting online and offline partnerships
So you’ve got an exceptional brand and a superb strategy to gain exposure but the market is so saturated that it’s difficult to break through the surface and highlight your specific brand. Time to think outside of the box! A unique and effective PR strategy that can be applied in this case is to leverage…